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Requirement :
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Provision of Development and implementation of a comprehensive branding campaign on Female Genital Mutilation (FGM) elimination in Egypt, Develop a Campaign branding guidelines, approach, concept and theme, Develop media campaign products for social media, Conduct three focus groups with the target population (TBD), Revise drafts based on feedback from the UNFPA team as well as the recommendations from the focus group discussions, Illustration (visual creation) of main & supporting campaign visuals, including campaign logo and message including the tagline and main messages, Design Layout for promotional material, 3 to 6 creative media productions including a digital media campaign through e-posters, 2 to 3 infographics and 2 to 3 videographics for social media, and billboard design, Content should be in open and finalized formats to UNFPA.
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